free fall
(also free-fall) noun [S or U]Definition
› a sudden failure or loss of value that you are unable to stop and which continues to get worse: go into (a) free fall The stock market went into free fall, plummeting an additional 27%.be in (a) free fall Profits are in free fall, with second-quarter earnings down 80% from last year.
(Definition of free fall noun from the Cambridge Business English Dictionary
© Cambridge University Press)
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