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English definition of “free-standing insert”

free-standing insert

noun [C]     (abbreviation FSI) MARKETING, COMMUNICATIONS
a loose piece of paper that is added separately to a newspaper or magazine and that contains advertisements or coupons (= pieces of paper that can be used to buy goods at a reduced price): About 90% of coupons are distributed through free-standing inserts, primarily in Sunday papers.
(Definition of free-standing insert noun from the Cambridge Business English Dictionary © Cambridge University Press)
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