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English definition of “freemium”

freemium

noun [C]
 
 
/ˈfriːmiəm/ MARKETING
a way of encouraging sales by offering basic goods or services for free while charging for more advanced products and services: We are experiencing an explosion of games based on the freemium model whereby publishers give it away in the hope that at least 5% of players will trade up to a paid model.
(Definition of freemium from the Cambridge Business English Dictionary © Cambridge University Press)
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