› a price reduction that is given to businesses whose advertisements appear a particular number of times during a particular period: Any frequency discount granted by the company to the advertiser for multiple advertisement insertions will apply only in the event that all the advertisements proposed are actually placed.
›a reduced price offered to customers who buy goods and services a particular number of times during a particular period: Call information, including the customer's telephone number and the dialled telephone number, is processed to determine whether a particular call is eligible for the frequency discount.