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English definition of “front”

front

noun     /frʌnt/
[C] the part of a building that faces or is nearest to the street or that is most often seen or used: shop/store front The shop front occupies a very prominent position on the main street .at the front of sth The new styles were displayed at the front of the store .
[S] used to refer to a particular area of activity : How are things on the work front? She's very creative on the design front.
[S] behaviour that a person shows in public and that is different from their real character : Don't be fooled by his apparent sympathy - it's just a front.
[C, usually singular] a person or organization that is used to deceive people or to hide an illegal activity : The trading company was set up in 2001 to act as a front for money-laundering operations .
in front (of sb/sth) more successful than other people or companies doing the same job or in the same industry : Major brand leaders got out in front first and have set the pace for other companies .
up front if you give someone an amount of money up front, you pay them before they do something for you: He wants all the money up front or he won't do the job .
front of mind (also top of mind) MARKETING if a brand , product , or company is front of mind , it is the first one that people think of when they are considering buying something: We need advertising that will keep the brand front of mind and help reinforce brand values . considered very important and usually thought of first by people : Food safety issues affect everyone and are becoming increasingly front of mind with consumers today.
→ See also upfront adjective
(Definition of front noun from the Cambridge Business English Dictionary © Cambridge University Press)
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