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English definition of “front”

front

noun
 
 
/frʌnt/
[C] the part of a building that faces or is nearest to the street or that is most often seen or used: shop/store front The shop front occupies a very prominent position on the main street.at the front of sth The new styles were displayed at the front of the store.
[S] used to refer to a particular area of activity: How are things on the work front? She's very creative on the design front.
[S] behaviour that a person shows in public and that is different from their real character: Don't be fooled by his apparent sympathy - it's just a front.
[C, usually singular] a person or organization that is used to deceive people or to hide an illegal activity: The trading company was set up in 2001 to act as a front for money-laundering operations.
in front (of sb/sth) more successful than other people or companies doing the same job or in the same industry: Major brand leaders got out in front first and have set the pace for other companies.
up front if you give someone an amount of money up front, you pay them before they do something for you: He wants all the money up front or he won't do the job.
front of mind (also top of mind) MARKETING if a brand, product, or company is front of mind, it is the first one that people think of when they are considering buying something: We need advertising that will keep the brand front of mind and help reinforce brand values. considered very important and usually thought of first by people: Food safety issues affect everyone and are becoming increasingly front of mind with consumers today.
→ See also upfront adjective
(Definition of front noun from the Cambridge Business English Dictionary © Cambridge University Press)
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