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English definition of “global brand”

global brand

noun [C]
 
 
MARKETING
the name of a product or service that is known and sold in all parts of the world by a particular company: The commercial arm of the company is launching a new phone app for its global brand.
a person who is famous in all parts of the world: She is a global brand and I am confident she will have a good corporate team around her.
(Definition of global brand from the Cambridge Business English Dictionary © Cambridge University Press)
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