global marketing - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “global marketing”

global marketing

noun [U]
 
 
MARKETING
the activity of selling products or services in all areas of the world, or the plans and methods for doing this: She joined the company in April as vice president of global marketing. The firm has raised its global marketing spend for the third consecutive time. a global marketing plan/strategy
(Definition of global marketing from the Cambridge Business English Dictionary © Cambridge University Press)
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