Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “glocalization”

glocalization

noun [U] (UK also glocalisation)
 
 
/ˌɡləʊkəlaɪˈzeɪʃən/ US   /ˌɡloʊkəlɪ-/ COMMERCE, ECONOMICS
the idea that local conditions must be considered in globalization (= trading in all parts of the world): Our policy of glocalization means that our products are always adapted to specific markets.
(Definition of glocalization from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of glocalization?
Add Cambridge dictionaries to your browser to your website

Definitions of “glocalization” in other dictionaries

Translations of “glocalization”

Word of the Day

microbrewery

a small company that makes beer, usually using traditional methods, and often has a restaurant where its beer is served

Word of the Day

Blog

Read our blog about how the English language behaves.

Learn More

New Words

Find words and meanings that have just started to be used in English, and let us know what you think of them.

Learn More