glocalization
(UK also glocalisation) /ˌgləʊkəlaɪˈzeɪʃən/
/ˌgloʊkəlɪ-/ noun [U] COMMERCE, ECONOMICSDefinition
› the idea that local conditions must be considered in globalization (= trading in all parts of the world): Our policy of glocalization means that our products are always adapted to specific markets.
(Definition of glocalization noun from the Cambridge Business English Dictionary
© Cambridge University Press)
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