Focus on the pronunciation of goodwill
English definition of “goodwill”
/gʊdˈwɪl/ noun [U]
› COMMERCE the value to a company or organization of things that cannot be directly measured, for example, its good reputation or its customers' loyalty: Charitable endeavours are important to us in terms of goodwill.
› ACCOUNTING the difference between the value of a company's assets and what profit it is expected to make in the future, which is included in the price paid when it is bought or sold: We expect the business to raise at least $100,000 in goodwill.