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English definition of “goodwill”

goodwill

noun [U]     /ɡʊdˈwɪl/
COMMERCE the value to a company or organization of things that cannot be directly measured, for example, its good reputation or its customers' loyalty: Charitable endeavours are important to us in terms of goodwill.
ACCOUNTING the difference between the value of a company's assets and what profit it is expected to make in the future, which is included in the price paid when it is bought or sold: We expect the business to raise at least $100,000 in goodwill.
(Definition of goodwill noun from the Cambridge Business English Dictionary © Cambridge University Press)
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