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English definition of “goodwill”

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goodwill

noun [U]
 
 
/ɡʊdˈwɪl/
COMMERCE the value to a company or organization of things that cannot be directly measured, for example, its good reputation or its customers' loyalty: Charitable endeavours are important to us in terms of goodwill.
ACCOUNTING the difference between the value of a company's assets and what profit it is expected to make in the future, which is included in the price paid when it is bought or sold: We expect the business to raise at least $100,000 in goodwill.
Translations of “goodwill”
in Chinese (Traditional) 善意,友善,友好,親善…
in Russian доброжелательность, добрая воля…
in Turkish iyi niyet, hoşgörü…
in Chinese (Simplified) 善意,友善,友好,亲善…
in Polish dobra wola…
(Definition of goodwill from the Cambridge Business English Dictionary © Cambridge University Press)
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