greenfield
/ˈgriːnfiːld/ adjective [before noun]Definition
› ENVIRONMENT, PROPERTY used to describe an area of land that has never had buildings on it before, or buildings that have been put on this land for the first time: There was strong opposition in the area to construction on greenfield land. greenfield building/development
› used to describe a company or an area of business that is completely new: a greenfield business/company/start-up They enter foreign markets through joint ventures or greenfield start-ups, rather than acquisitions.
(Definition of greenfield adjective from the Cambridge Business English Dictionary
© Cambridge University Press)
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