hard Meaning in Cambridge Business English Dictionary
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Meaning of "hard" - Business English Dictionary

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hard

adjective
 
 
/hɑːd/
[before noun] used to describe information that can be proved: hard facts/figures/numbers There are no hard numbers on viewership levels. The report documented hard evidence of problems at the refinery, including long overdue or bypassed inspections.
[usually before noun] FINANCE, INSURANCE used to describe a market in which prices are high: The best time to market for new business that will carry you through a soft market is when the market is hard. Many experts expect the hard market to last for at least 18 months, allowing the company to boost margins by more than 10 per cent. →  Compare soft
hard to swallow difficult to believe or accept: With European governments having so much invested in the company, outsourcing and downsizing have been hard to swallow.
→  See also drive a hard bargain
(Definition of hard from the Cambridge Business English Dictionary © Cambridge University Press)
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