hard sell - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “hard sell”

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hard sell

noun [S]
 
 
MARKETING
something that is difficult to persuade people to do or try: Anyone in the publishing industry will tell you short stories are a hard sell.
a forceful way of trying to persuade someone to buy or do something: I am shopping around for a new TV and being given the hard sell to buy an extended warranty.
Translations of “hard sell”
in Chinese (Traditional) 強迫推銷…
in Chinese (Simplified) 强行推销法…
(Definition of hard sell from the Cambridge Business English Dictionary © Cambridge University Press)
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