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English definition of “hard sell”

hard sell

noun [S]
 
 
MARKETING
something that is difficult to persuade people to do or try: Anyone in the publishing industry will tell you short stories are a hard sell.
a forceful way of trying to persuade someone to buy or do something: I am shopping around for a new TV and being given the hard sell to buy an extended warranty.
(Definition of hard sell from the Cambridge Business English Dictionary © Cambridge University Press)
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