Focus on the pronunciation of head up
English definition of “head up”
head up — Phrasal Verb with head
› [T] HR to lead or manage a team, department, organization, etc.: He was approached to head up Barclays' investment banking business.
› [I] FINANCE, STOCK MARKET if share prices, currencies, etc. head up, they increase in value: Big oil company suppliers are warning that prices are heading up further.