Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “high-concept”

high-concept

adjective [usually before noun]
 
 
MARKETING
based on an interesting and attractive idea that can be explained in a simple way: They are what they call in Hollywood 'high-concept' movies in which you can say the story in one line.
(Definition of high-concept from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of high-concept?
Add Cambridge dictionaries to your browser to your website

Word of the Day

bright spark

a person who is intelligent, and full of energy and enthusiasm

Word of the Day

Highly delighted, bitterly disappointed, ridiculously cheap: adverbs for emphasis.

by Liz Walter,
October 22, 2014
We often make adjectives stronger by putting an adverb in front of them. The most common ones are very and, for a stronger meaning, extremely: He was very pleased. The ship is extremely large. However, we don’t use very or extremely for adjectives that already have a strong meaning, for example fantastic,

Read More 

life tracking noun

October 20, 2014
the use of one or more devices or apps to monitor health, exercise, how time is spent, etc.

Read More