high-concept - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “high-concept”

high-concept

adjective [usually before noun]
 
 
MARKETING
based on an interesting and attractive idea that can be explained in a simple way: They are what they call in Hollywood 'high-concept' movies in which you can say the story in one line.
(Definition of high-concept from the Cambridge Business English Dictionary © Cambridge University Press)
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