› MARKETING used to describe methods of selling that involve persuading people in a forceful way to buy something that often they do not want: The law is designed to rein in high-pressure sales by phone companies. There have been a string of complaints about the bank's high-pressure sales tactics.
› WORKPLACE involving a lot of responsibility or worry: It's a high-pressure job and it's a lot to ask one person to take all that responsibility. He's had a lot of experience handling high-pressure professional situations.