high

/haɪ/ adverb

Definition

› at or to a position of greater importance or influence: As she rose higher in the firm she began to clash with other top executives.

› at or to more than the usual level or amount: Interest rates moved higher, in response to signs of an economic rebound.

(Definition of high adverb from the Cambridge Business English Dictionary © Cambridge University Press)

to do something without worrying about the risk or negative results

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