Focus on the pronunciation of hire
English definition of “hire”
› [U] mainly UK (US rental) COMMERCE an arrangement in which someone pays to use something for a short period: car/equipment/plant hire Prices include return flights and car hire. There are plenty of cars available for hire. a hire business/company/firm
› [C] HR a person who a company or organization employs in a permanent job: additional/fresh/new hires Three-quarters of the debt-collection industry's new hires quit after just three months.