› a thing or person that is very popular or successful: a hit with sb/sth The Mexican restaurant is a huge hit with locals, who swear by the Mexican pizzas and fried bread dishes. Plans call for doubling both the workforce and production if the vehicles prove a hit.
› E-COMMERCE, MARKETING a visit to a particular website on the internet, which is then counted to calculate the number of people who see the website: attract/get/receive hits The site typically gets an average of about 400,000 hits a day.
› something that has an unpleasant or negative effect on a person or thing: a hit to sth Investors are worried about the direct hit to consumer confidence. For some businesses, the financial hit was substantial.
take a hit › to be badly affected by a difficult situation or problem: Consumer spending accounts for more than two-thirds of the nation's economic activity, so when consumers take a hit, so does the economy. › to have to pay an unusual cost: The company recently took a hit to the tune of $4 million in health insurance costs.