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English definition of “hook”

hook

verb [T]     /hʊk/
MARKETING to attract someone's attention or encourage them to buy a product or service: Financial marketers know that money-off deals hook customers and keep them loyal. Once people have tried this product, they will be hooked for life.
IT to connect a machine to a power supply, or to another machine: hook sth to sth The high-speed digital connector is used to hook all kinds of devices to your computer.
(Definition of hook verb from the Cambridge Business English Dictionary © Cambridge University Press)
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