Focus on the pronunciation of hook
English definition of “hook”
/hʊk/ verb [T]
› MARKETING to attract someone's attention or encourage them to buy a product or service: Financial marketers know that money-off deals hook customers and keep them loyal. Once people have tried this product, they will be hooked for life.
› IT to connect a machine to a power supply, or to another machine: hook sth to sth The high-speed digital connector is used to hook all kinds of devices to your computer.