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English definition of “hook”

hook

verb [T]     /hʊk/
MARKETING to attract someone's attention or encourage them to buy a product or service : Financial marketers know that money-off deals hook customers and keep them loyal . Once people have tried this product , they will be hooked for life .
IT to connect a machine to a power supply , or to another machine : hook sth to sth The high-speed digital connector is used to hook all kinds of devices to your computer .
(Definition of hook verb from the Cambridge Business English Dictionary © Cambridge University Press)
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