Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “house brand”

house brand

noun [C]
 
 
(also house label) COMMERCE, MARKETING
a product that is sold with a store's name on it: The retailer announced it will sell its own low-cost house brand. → See also own-brand, own-label
(Definition of house brand from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of house brand?
Add Cambridge dictionaries to your browser to your website

Word of the Day

roost

When birds roost, they go somewhere to rest or sleep.

Word of the Day

Blog

Read our blog about how the English language behaves.

Learn More

New Words

Find words and meanings that have just started to be used in English, and let us know what you think of them.

Learn More