household name - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “household name”

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household name

noun [C]
 
 
MARKETING
the name or brand of a product that is very well known: The vacuum cleaner is the leading brand in the market and a household name.
Translations of “household name”
in Chinese (Traditional) 家喻戶曉的人…
in Chinese (Simplified) 家喻户晓的人…
(Definition of household name from the Cambridge Business English Dictionary © Cambridge University Press)
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