idea Meaning in Cambridge Business English Dictionary
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Meaning of "idea" - Business English Dictionary

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idea

noun
 
 
/aɪˈdɪə/
[C] a suggestion or plan for doing something: idea about sth The CTO should have ideas about where the company needs to be heading in terms of technology.come up with/have an idea He came up with the idea of promoting the two products together. new/fresh/innovative ideas They had great ideas but lacked the business know-how to turn an idea into a successful product.
[S] the purpose of, or reason for, doing something: The whole idea of budgeting is to control costs.
(Definition of idea from the Cambridge Business English Dictionary © Cambridge University Press)
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