identity - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “identity”

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identity

noun [C or U]
 
 
/aɪˈdentəti/ ( plural identities)
the reputation, characteristics, etc. of a person or organization that makes the public think about them in a particular way: Companies often spend a fortune on branding in their attempts to communicate their identity.
who a person is, or information that proves who a person is, for example, their name and date of birth: When applying for a driver license or identification card, you must provide proof of your identity. confirm/prove your identity You may be asked to confirm your identity by phone.
→  See also brand identity , corporate identity
(Definition of identity from the Cambridge Business English Dictionary © Cambridge University Press)
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