image Meaning in Cambridge Business English Dictionary
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Meaning of "image" - Business English Dictionary

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image

noun
 
 
/ˈɪmɪdʒ/
[C or U] MARKETING the reputation that a person, organization, product, etc. has, including the characteristics, appearance, etc. that they are known for: create/project/build an image The logo change is part of an ongoing effort to project a new image that will attract younger customers.change/improve/protect sb's image Developers discussed how the impoverished town could improve its image and boost its redevelopment potential. tarnish/hurt/destroy sb's image Staff upheavals and clashes with European regulators have tarnished the image of the world's top soft-drinks business. good/positive/strong image When working in sales, it is important that you present a positive image. a bad/poor/negative imagesb's public/private/professional image These events give delegates the chance to network and improve their professional image. People's choice of product is often more influenced by image than by quality.
[C] a picture or photograph, especially one shown on a computer or television screen: You can rotate the image, resize it, zoom in, zoom out, or adjust its color. The new scanner delivers exceptional image quality and reliability. a computer/digital/photographic image black and white/greyscale/color image
→  See also brand image , corporate image
(Definition of image from the Cambridge Business English Dictionary © Cambridge University Press)
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