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English definition of “IMC”


noun [U or plural]    
MARKETING abbreviation for integrated marketing communications : a way of communicating in marketing in which a company's sales staff , advertising , website , etc. all give the same messages about its products : The IMC concept requires all the promotional efforts of a company to be coordinated , so that the customer gets a consistent picture .
(Definition of IMC noun from the Cambridge Business English Dictionary © Cambridge University Press)
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