Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

  

English definition of “IMC”

IMC

noun [U or plural]    
MARKETING abbreviation for integrated marketing communications: a way of communicating in marketing in which a company's sales staff, advertising, website, etc. all give the same messages about its products: The IMC concept requires all the promotional efforts of a company to be coordinated, so that the customer gets a consistent picture.
(Definition of IMC noun from the Cambridge Business English Dictionary © Cambridge University Press)
Focus on the pronunciation of IMC

Word of the Day

work out

to exercise in order to improve the strength or appearance of your body

Word of the Day

Blog

Read our blog about how the English language behaves.

Learn More

New Words

Find words and meanings that have just started to be used in English, and let us know what you think of them.

Learn More