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English definition of “in-pack promotion”

in-pack promotion

noun
 
 
(also in-pack premium) MARKETING
[C or U] a way of marketing a new product or increasing sales of an existing product by including it free with another product: In-pack promotions are just one of the many promotional techniques available to today's marketer.
[C] a free product that is included with another product
(Definition of in-pack promotion from the Cambridge Business English Dictionary © Cambridge University Press)
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