incentive
/ɪnˈsentɪv/ noun [C or U]Definition
› something, especially money, that encourages a person or organization to do something: financial/fiscal/monetary incentive Cash grants were part of the financial incentives given to developers of new solar power technology. a big/great/generous incentive incentive to do sth Executives had a strong incentive to destroy papers they knew would incriminate them in court.be/have little/no incentive There will be little incentive to consolidate before new tax laws take effect. incentive for sb to do sth There's no incentive for the unions to make concessions now, since they've always been given what they asked for. incentive package/plan/system create/offer/provide an incentive → See also disincentive, economic incentive, group incentive, sales incentive, share incentive plan, tax incentive
(Definition of incentive noun from the Cambridge Business English Dictionary
© Cambridge University Press)
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