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English definition of “indirect advertising”

indirect advertising

noun [U]    
MARKETING forms of advertising other than in newspapers and magazines, etc., for example using a product in a television show, giving a product away for free, or sponsoring events or activities (= paying for them): Indirect advertising serves as a powerful tool for maintaining a product brand identity. → Compare direct advertising
(Definition of indirect advertising noun from the Cambridge Business English Dictionary © Cambridge University Press)
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