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English definition of “indirect channel”

indirect channel

noun [C]
 
 
COMMERCE a way of selling goods in which they are not sold directly to customers, but, for example, to a wholesaler (= a company that buys goods in large quantities from producers and sells them to stores): The company will use indirect channels, rather than its own sales force, to market the products.
(Definition of indirect channel from the Cambridge Business English Dictionary © Cambridge University Press)
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