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English definition of “indirect channel”

indirect channel

noun [C]    
COMMERCE a way of selling goods in which they are not sold directly to customers , but, for example , to a wholesaler (= a company that buys goods in large quantities from producers and sells them to stores ): The company will use indirect channels , rather than its own sales force , to market the products .
(Definition of indirect channel noun from the Cambridge Business English Dictionary © Cambridge University Press)
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