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English definition of “indirect sale”

indirect sale

noun [C or U]
 
 
COMMERCE
a sale that is made through a store, not directly to a customer: The firm has always sold its products directly to end users - this new push into Europe, however, will be based totally on indirect sales.
a sale that is not made directly from a manufacturer to a store, but through another person or company: We examined the indirect sales data from wholesalers and distributors.
→ Compare direct sale
(Definition of indirect sale from the Cambridge Business English Dictionary © Cambridge University Press)
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