introduce - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “introduce”

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introduce

verb [T]
 
 
/ˌɪntrəˈdjuːs/
COMMERCE, MARKETING to make goods or services available to be bought for the first time: The company plans to introduce 45 new models over the next five years. The product range is being overhauled to introduce cheaper lines and more non-food products.
STOCK MARKET, FINANCE to make shares, etc. available for the first time: The shares moved higher to their highest level in the 21 years since this market introduced crude oil futures.
to start using a new system, rule, or method: We will introduce a 10p starting rate of income tax for individuals. The company introduced a jobshare scheme last year.
to tell someone another person's name the first time they meet: She plans to hold a meeting for all employees in the company to introduce her successor before she leaves.
LAW to formally suggest a new law to be discussed and voted on by a parliament: introduce a bill/measure He plans to introduce legislation that would set minimum standards for corporate disclosure in the US.
(Definition of introduce from the Cambridge Business English Dictionary © Cambridge University Press)
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