issue advertising Meaning in Cambridge Business English Dictionary
Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

Meaning of "issue advertising" - Business English Dictionary

issue advertising

noun [U]
 
 
( also advocacy advertising)
MARKETING advertisements to persuade people to change their opinions or behaviour rather than to sell them something: Critics fear that issue advertising will shift the focus from problems voters want to discuss to those of concern to special interests.
(Definition of issue advertising from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of issue advertising?
Add Cambridge dictionaries to your browser to your website
Word of the Day
dole

the money that the government gives to people who are unemployed

Word of the Day

Are you a glass-half-full person? (Everyday Idioms)
Are you a glass-half-full person? (Everyday Idioms)
by Kate Woodford,
July 29, 2015
A reader of this blog recently asked for a post on idioms that are used in everyday English. This seemed like a reasonable request. After all, if you are going to make the effort to learn a set of English idioms, you want those idioms to be useful. The question, then, was

Read More 

responsible luxury noun
responsible luxury noun
August 03, 2015
high-end, green tourism and hospitality Jumeirah’s ‘responsible luxury’ approach is an example of a sustainable travel experience – future guests will enjoy the environment as much as today’s.

Read More