Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “issue advertising”

issue advertising

noun [U]
 
 
( also advocacy advertising)
MARKETING advertisements to persuade people to change their opinions or behaviour rather than to sell them something: Critics fear that issue advertising will shift the focus from problems voters want to discuss to those of concern to special interests.
(Definition of issue advertising from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of issue advertising?
Add Cambridge dictionaries to your browser to your website

Word of the Day

exercise

physical activity that you do to make your body strong and healthy

Word of the Day

Byronic, Orwellian and Darwinian: adjectives from names.

by Liz Walter,
April 15, 2015
Becoming an adjective is a strange kind of memorial, but it is often a sign of a person having had real influence on the world. Science is full of examples, from Hippocrates, the Greek medic born around 460 BC, who gave his name to the Hippocratic Oath still used by doctors today,

Read More 

bio-inspiration noun

April 13, 2015
the adoption of patterns and structures found in nature for the purposes of engineering, manufacturing, science, etc. The MIT researchers actually aren’t the only robotics team to turn to cheetahs for bio-inspiration.

Read More