Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “key account management”

key account management

noun [U]
 
 
( abbreviation KAM)
MANAGEMENT the work of making certain that a good relationship continues between a company and its most important customers: For large firms, a specialization by market rather than geography for key account management is generally more appropriate.
(Definition of key account management from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of key account management?
Add Cambridge dictionaries to your browser to your website

Word of the Day

cold snap

a short period of cold weather

Word of the Day

Cleavage proves divisive in Cambridge’s words of 2014

by Alastair Horne,
December 19, 2014
​​​​ Other dictionaries may choose faddish novelties as their words of the year, but here at Cambridge, we like to do something different. We look for the words that have seen sudden surges in searches over the course of the year – words that have been baffling users of English and driven them

Read More 

cinderella surgery noun

December 15, 2014
cosmetic surgery to the feet We have all heard of people having nose jobs, boob jobs and liposuction – but now a new trend growing in popularity in America: Cinderella surgery.

Read More