keyword ad
noun [C] (also keyword advertisement)Definition
› MARKETING, E-COMMERCE an advertisement or link to a website that a company pays to have appear on someone's computer screen when they use a particular word or phrase to search for information on the internet: Let us help you create the best and most lucrative keyword ad campaigns, with top click-through rates.
(Definition of keyword ad noun from the Cambridge Business English Dictionary
© Cambridge University Press)
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