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keyword advertising

 
 
noun [U]

Definition

MARKETING, E-COMMERCE a form of advertising on the internet, in which a business pays to have an advertisement or a link to a website appear on someone's computer screen when they use a particular word or phrase to search for information on the internet: Keyword advertising makes it easier for consumers to find your site.
(Definition of keyword advertising noun from the Cambridge Business English Dictionary © Cambridge University Press)

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