last-mover advantage
noun [S or U]Definition
› MARKETING the advantage that a company has when it is the last to introduce a new product, service, or technology, because it can learn from developments that have taken place, or from what others have done: They took advantage of ever-accelerating advances in technology to capture what is called the last-mover advantage.
→ Compare first-mover advantage, second-mover advantage(Definition of last-mover advantage noun from the Cambridge Business English Dictionary
© Cambridge University Press)
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