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English definition of “last-mover advantage”

last-mover advantage

noun [S or U]
 
 
MARKETING the advantage that a company has when it is the last to introduce a new product, service, or technology, because it can learn from developments that have taken place, or from what others have done: They took advantage of ever-accelerating advances in technology to capture what is called the last-mover advantage.
→  Compare first-mover advantage , second-mover advantage
(Definition of last-mover advantage from the Cambridge Business English Dictionary © Cambridge University Press)
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