launch verb - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “launch”

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launch

verb [I or T]
 
 
/lɔːnʃ/
to begin something new such as a plan or business: launch a bid/company He has not ruled out launching a takeover bid for the company.launch an inquiry/investigation When an investigation was launched into the deal, two cofounders resigned.launch an assault/attack/offensive The administration launched an attack on organized software piracy.launch a campaign/initiative/scheme We launched a campaign to fight world hunger. launch a site/website
MARKETING to introduce a new product or service for sale: The manufacturer has launched a new car, which will go on sale this spring.launch a product/range The jeweller is about to launch a range at a well-known department store.
to start a new job, to start work in a new industry, or to start a new part of your work life: Michael launched his career as a software salesman.launch sb/yourself as sth She launched herself as a designer of high-end handbags.
(Definition of launch verb from the Cambridge Business English Dictionary © Cambridge University Press)
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