Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “lead”

See all translations

lead

noun
 
 
 
/liːd/ /led/
[S] a winning position in a situation in which people are competing: give sb/sth a lead The brand will give the company a commanding lead in the important new sector.have/increase/maintain a lead (over sb/sth) The group's market share rose to 42.9%, increasing its lead over their arch-rival, which has 37.6%. Goldman maintained its lead as top manager of negotiated sales.
[C, usually singular] an action or example that shows a person or group what to do: Most competitors will in any case be only too happy to follow the company's lead in raising prices.take a lead from sb/sth We could take a lead from Finland, where a government programme has dramatically raised the intake of fruit and vegetables.take a lead on sth The supermarket group took a lead on GM food labelling.
[C] MARKETING a piece of information that allows a discovery to be made, customers to be found, or a solution to be found: Our business meeting gave me lots of good leads.
(Definition of lead noun from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of lead?
Add Cambridge dictionaries to your browser to your website

Definitions of “lead” in other dictionaries

Word of the Day

ellipsis

a situation in which words are left out of a sentence but the sentence can still be understood

Word of the Day

Euphemisms (Words used to Avoid Offending People)

by Kate Woodford,
March 04, 2015
​​​ We recently looked at the language that we use to describe lies and lying. One area of lying that we considered was ‘being slightly dishonest, or not speaking the complete truth’. One reason for not speaking the complete truth is to avoid saying something that might upset or offend people. Words and

Read More 

snapchat verb

March 02, 2015
to send someone a message using the photomessaging application Snapchat We used to have a thing until he got a girlfriend. now

Read More