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English definition of “list rental”

list rental

noun [C or U]
 
 
MARKETING an arrangement in which a list of names and addresses of possible customers is rented by one company or organization from another, or the amount paid for this: Our list rental service is designed to fulfil your direct marketing needs by providing up-to-date tailored information for mailings and telesales.
(Definition of list rental from the Cambridge Business English Dictionary © Cambridge University Press)
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