Focus on the pronunciation of localize
English definition of “localize”
localize (UK also localise)
/ˈloʊ-/ verb [I or T]
› to organize a business or industry so that its main activities happen in local areas rather than nationally or internationally: Our new parent company believes in localizing its operations, as we do. These are big markets, so we'll need to localize.
› MARKETING to make a product or service more suitable for a particular country, area, etc.: The TV station is continuing to localize content in order to maximize regional sales. We are trying to localise, partly by hiring more local people.