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English definition of “localize”

localize

verb [I or T] (UK also localise)
 
 
/ˈləʊkəlaɪz/ US   /ˈloʊ-/
to organize a business or industry so that its main activities happen in local areas rather than nationally or internationally: Our new parent company believes in localizing its operations, as we do. These are big markets, so we'll need to localize.
MARKETING to make a product or service more suitable for a particular country, area, etc.: The TV station is continuing to localize content in order to maximize regional sales. We are trying to localise, partly by hiring more local people.
(Definition of localize from the Cambridge Business English Dictionary © Cambridge University Press)
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