long run noun - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “long run”

long run

noun [S]
 
 
( also long term)
a long period of time: We are optimistic about the long term.a long run of sth There are imbalances in our expansion that could bring the long run of strong growth and low inflation to a close.for the long run The company sacrificed profits in the short term to win customers for the long run.
in/over the long run over a long period into the future: In the long run, this strategy can only make the economy more efficient.
(Definition of long run noun from the Cambridge Business English Dictionary © Cambridge University Press)
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