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English definition of “long-tail”

long-tail

noun [U]
 
 
ECONOMICS
(also Long Tail) the idea that the availability of products online has changed the economy by allowing companies to make a profit selling small quantities of many products rather than large quantities of the same product: Part of Virgin's success grew from carrying a diverse product line, which hints at author Chris Anderson's Long Tail theory.
(Definition of long-tail noun from the Cambridge Business English Dictionary © Cambridge University Press)
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