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long

 
 
/lɒŋ/ adverb FINANCE, STOCK MARKET

Definition

go long (on sth) FINANCE, STOCK MARKET to buy or keep shares, etc. because you expect their price to rise, so that you can make a profit: The prospects for domestic demand growth in the eurozone are not great, so why not go long on sterling, where the prospects for domestic demand growth are still looking optimistic? → Compare short adjective → See also long position, longs
(Definition of long adverb from the Cambridge Business English Dictionary © Cambridge University Press)

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