loss leader - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “loss leader”

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loss leader

noun [C]
 
 
MARKETING
a product or service that is sold at a loss to attract customers for other products that are more expensive: Other retailers are using the book as a loss leader to bring customers in the door.
Translations of “loss leader”
in Chinese (Traditional) (用來招攬顧客的)低價商品…
in Chinese (Simplified) (用来招揽顾客的)低价商品…
(Definition of loss leader from the Cambridge Business English Dictionary © Cambridge University Press)
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