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low-end

 
 
/ˈləʊend/ US   /ˈloʊ-/ adjective [before noun] MARKETING, COMMERCE

Definition

low-end products or goods are cheaper and more basic than other similar ones sold in the same market: low-end PC/product/model In an effort to undercut competitors, the company recently unveiled a low-end model that sells for as little as $360.
used to describe a business that makes or sells cheaper products: a low-end retailer/store/competitor
→ Compare high-end
(Definition of low-end adjective from the Cambridge Business English Dictionary © Cambridge University Press)

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