low profile

noun [S]

Definition

› the fact of activities or behaviour not attracting much attention or interest from the public, newspapers, television, etc.: Despite a relatively low profile, the business has great potential for growth.have/keep/maintain a low profile The senator was keeping a low profile yesterday.

low-profile adjective › Their low-profile approach to selling contrasts sharply with the more aggressive tactics employed by their competitors. → Compare high-profile

(Definition of low profile noun from the Cambridge Business English Dictionary © Cambridge University Press)