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English definition of “low profile”

low profile

noun [S]
 
 
the fact of activities or behaviour not attracting much attention or interest from the public, newspapers, television, etc.: Despite a relatively low profile, the business has great potential for growth.have/keep/maintain a low profile The senator was keeping a low profile yesterday.
low-profile adjective
(Definition of low profile from the Cambridge Business English Dictionary © Cambridge University Press)
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