lowest common denominator - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “lowest common denominator”

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lowest common denominator

noun [S]
 
 
disapproving
MARKETING the large number of people who will accept products, ideas, etc. that are not good quality: He claimed the party was trying to exploit fears and appeal to the lowest common denominator.
Translations of “lowest common denominator”
in Chinese (Traditional) 數字, 最小公分母…
in Chinese (Simplified) 最小公分母…
(Definition of lowest common denominator from the Cambridge Business English Dictionary © Cambridge University Press)
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