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English definition of “loyalty”

loyalty

noun [U]     /ˈlɔɪəlti/
COMMERCE, MARKETING, HR the quality of being loyal to a particular company or brand : loyalty to sb/sth Flexible working hours encourages employee loyalty to the company . Firms try to build loyalty by creating a brand name .
→ See also brand loyalty, customer loyalty
(Definition of loyalty noun from the Cambridge Business English Dictionary © Cambridge University Press)
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