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English definition of “loyalty card”

loyalty card

noun [C]     UK
COMMERCE, MARKETING a plastic or paper card given to a customer by a store or company, used to record information about what the customer buys and to reward them for buying goods or services from the store or company: A double room costs €79.99 per night, but less if you have a loyalty card. Supermarket loyalty cards record the shopping habits of every customer.
(Definition of loyalty card noun from the Cambridge Business English Dictionary © Cambridge University Press)
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