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English definition of “macromarketing”

macromarketing

noun [U]     /ˈmækrəʊˌmɑːkɪtɪŋ/ MARKETING
the study of how goods and services are produced , advertised , and sold in a country or area , and how this affects or is affected by political , social , and economic conditions in the area : I attended a conference on macromarketing.
(Definition of macromarketing noun from the Cambridge Business English Dictionary © Cambridge University Press)
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